Case Study: Comprehensive Digital Strategy for Buldent
Client:
Buldent – Bulgaria’s first dental distributor to introduce dental detailing to the local market.
Objective:
Buldent needed an intuitive, user-centric website to streamline their customers' online shopping experience, alongside a strategy to increase their digital visibility and engagement.
What We Did:
1. Website Redesign & Optimization:
- Modern Visual Design: A sleek, clean design for easy navigation and a professional brand image.
- Modern Visual Design: A sleek, clean design for easy navigation and a professional brand image.
- Improved User Experience (UX): Simplified product navigation with advanced filters and quick access to the most frequently ordered items via a new “Quick Order” button, enhancing repeat purchases.
- Improved User Experience (UX): Simplified product navigation with advanced filters and quick access to the most frequently ordered items via a new “Quick Order” button, enhancing repeat purchases.
- ERP Integration: Direct integration with their ERP system to automate order processing, product management, and inventory updates.
- Efficient Product Management: Empowering employees with tools to easily update the site, add new products, and manage promotional pricing and orders directly from the website.
- Streamlined Registration & Order Process: Quick and hassle-free registration, making it easy for users to place orders with minimal friction.
- Automated Communication: Automated emails for order confirmations, delivery updates, and registration, enhancing customer experience by keeping them informed at all times.
- ERP Integration: Direct integration with their ERP system to automate order processing, product management, and inventory updates.
2. Facebook Strategy & Engagement:
- Content Strategy: We designed engaging posts with relevant promotions, tips, and product highlights. Frequent posting (3-4 times a week, scaling to daily posts) resulted in stronger brand visibility and customer interaction.
- Paid Campaigns: During active advertising periods, post reach soared, contributing to a more engaged audience.
- Organic Reach: The organic reach of posts increased steadily, indicating growing interest and trust in Buldent’s brand.
- Audience Engagement: Reactions to posts (likes, shares) increased, particularly when discounts were offered. Some posts reached up to 1,200 people, nearly 50% of their Facebook audience.
The redesigned site saw a significant rise in new traffic, including a 2,980% increase in visitors from Facebook.
Users now spend an average of 5-6 minutes per session, indicating greater content relevance and user engagement.
More users are finding Buldent’s products via search engines, proving the effectiveness of the new website structure and content.
Reach on Facebook increased by 5,900% between November and February, with organic reach growing steadily even after the end of paid campaigns.
The introduction of easier navigation and quicker ordering (via the “Quick Order” feature) contributed to a smoother, more efficient shopping experience for dental professionals.
Key Features
Quick Order Button
Enabled customers to reorder frequently purchased items with ease, based on their previous purchase history.
Product Filters
New filters allowed customers to find products faster, enhancing the website’s usability.
Mobile Optimization
Ensured that the site was fully optimized for mobile, catering to the increasing number of users accessing from their phones.
Employee Efficiency
The ERP system integration allowed the team to efficiently manage content and monitor sales, without overloading the system.
Conclusion & Future Potential
This comprehensive digital strategy has successfully improved Buldent’s online presence, enhanced user experience, and significantly increased both traffic and engagement. The new website has streamlined the shopping process for dental professionals while enhancing internal workflows for Buldent’s team. Social media engagement has risen sharply, with both paid and organic reach contributing to growing brand awareness.
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